Since launching her label in 2011, Dubai-based Saudi designer Daneh Buahmad has built a following for her brand of effortless chic, one that crosses borders through her thoughtful approach to transforming luxurious textiles into a modern wardrobe.

“There is a power to effortless dressing that transcends time” says the designer, who likes to combine contrasting materials in one look to blur the line between day and evening wear. Her focus on beautifully crafted modern clothes with subtle hints to her heritage, brought her to the attention of noted fashion publications such as Harper’s Bazaar Arabia, Vogue US, Vogue Italia, Marie Claire Arabia and Vogue Arabia among others.

“I’m interested in how clothes can make women feel good and I’m constantly searching for that link in my design process” says Daneh, who continues to create contemporary designs that appeal to diverse women.